sparkcast

Pioniers, trendwatchers, grote jongens en meiden met succes, dromen en bizarre uitspraken die weten waar het om draait of om gaat draaien.
Energize zoekt ze op, zit ze op de hielen en trekt ze voor de microfoon. Zodat jij op de hoogte blijft en genoeg interessants te melden hebt. Altijd en overal!


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iTunes podcast

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Polle de Maagt on Engagement Programs and Social Media

Polle de Maagt, independent digital strategist, is on a mission. He believes companies should focus more on acts and less about ads. The last decade we have seen radical changes in advertising and branding. Companies have been too busy in focusing on their product and services. As a result, most of them lost connection with their customers. Polle shares his lessons learned at the award-winning agencies Boondoggle and Insites Consulting. In this podcast we talk about the core drivers for marketing change, how companies can earn instead of buy attention and the main trends for 2012.
Geplaatst op 13-01-2012 door Klaas Weima
in de categoriën: branding, social media, advertising.

Eerdere afleveringen

branding, social media, advertising.
branding, meaningful marketing, co-creation.
storytelling, branding, social media.
social media, entrepreneurship, growth.
Entrepreneurship, business models, start-ups.
Entrepreneurship, Start-up, Digital Trends.
Business Models, Prototyping, Entrepreneurship.
Entrepreneurship, Start-up, Digital Trends.
Social Media, Splinternet, Digital Strategy.
Productivity, Efficiency, Lifehacking.
Co-Creation, Strategy, Value Creation.
Blogs, Lifestyle, WeTransfer.
Crowd funding, social media, entrepreneurship.
Digital trends, entrepreneurship, Alltop, social networks.
Digital trends, branding, branded utilities, brand programming.
Crowdsourcing, social journalism, social media.
Spotify, Digital Music, Startup.
Brand New Day, Disruptive Marketing, Finance 2.0.
Frog design, Meaningful Marketing, Social Media.
MobyNow, Social Networking, Communities.
Social Media Superpowers, Tips, Silicon Valley.
Social media, Relevant communication.
Experience Marketing, Technology, Mobile Monday .
De Sparkcast wordt mede mogelijk gemaakt door Dedacom.