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Polle de Maagt on Engagement Programs and Social Media

Polle de Maagt, independent digital strategist, is on a mission. He believes companies should focus more on acts and less about ads. The last decade we have seen radical changes in advertising and branding. Companies have been too busy in focusing on their product and services. As a result, most of them lost connection with their customers. Polle shares his lessons learned at the award-winning agencies Boondoggle and Insites Consulting. In this podcast we talk about the core drivers for marketing change, how companies can earn instead of buy attention and the main trends for 2012.
Geplaatst op 13-01-2012 door Klaas Weima
in de categoriën: branding, social media, advertising.

Eerdere afleveringen

Polle de Maagt on Engagement Programs and Social Media
branding, social media, advertising.
Mark Woerde of Lemz on Meaningful Brand Communication
branding, meaningful marketing, co-creation.
Tom Doctoroff of JWT on The State of Advertising in China
advertising, branding, china.
Martijn Arets of Brand Expedition on Storytelling
storytelling, branding, social media.
Andrea Vogel of Ernst and Young on the Art of Sharing
social media, entrepreneurship, growth.
Meer afleveringen →
Lisa Nirell of Energizing Growth on Entrepreneurship
Entrepreneurship, business models, start-ups.
Jyri Engestrøm on Start-Ups and Ditto
Entrepreneurship, Start-up, Digital Trends.
Alexander Osterwalder on Sketching Busines Models
Business Models, Prototyping, Entrepreneurship.
Michiel Frackers of Skylines on Internet Start-Ups
Entrepreneurship, Start-up, Digital Trends.
Josh Bernoff of Forrester Research on Social Media Heros
Social Media, Splinternet, Digital Strategy.
David Allen on Getting Things Done and Productivity
Productivity, Efficiency, Lifehacking.
Venkat Ramaswamy on Co-Creation and Strategy
Co-Creation, Strategy, Value Creation.
Verne Harnish of Gazelles on Entrepreneurship and Growth
Entrepreneurship, growth, success.
Nalden of Nalden.net on Lifestyle and WeTransfer
Blogs, Lifestyle, WeTransfer.
Yuri van Geest of MOMO Amsterdam on Meta Trends and Biotechnology
Meta trends, mobile, biotechnology.
Niels Feenstra of Sprowd on Crowd Funding
Crowd funding, social media, entrepreneurship.
Guy Kawasaki investor and author of Enchantment and The Art of the Start
Digital trends, entrepreneurship, Alltop, social networks.
Jeroen de Bakker of Lab1111 on Branded Utilities and Brand Programming
Digital trends, branding, branded utilities, brand programming.
Boris Veldhuizen van Zanten of The Next Web on Internet Start-ups and Entrepreneurship
Digital trends, entrepreneurship, TwitterCounter.
Erwin Blom, "Owner of The Crowds" on Social Journalism and Crowdsourcing
Crowdsourcing, social journalism, social media.
Jon Mitchell, Managing Director Spotify
Spotify, Digital Music, Startup.
Bas van Beusekom, Commercial Director and Partner of Brand New Day
Brand New Day, Disruptive Marketing, Finance 2.0.
Tim Leberecht, VP of Marketing and Communications at frog design
Frog design, Meaningful Marketing, Social Media.
Andrew Hessel, CEO Pink Army, President Genetic Consulting Group and co-chair of the Singularity University
Technology, Marketing, Singularity University.
Mathys van Abbe, founder and entrepreneur of Mobypicture
MobyNow, Social Networking, Communities.
Jim Sterne, CEO Target Marketing on Web and Social Media Metrics
Social Media Metrics, Web Analytics.
Yme Bosma, Manager Business Development and Partnerships at Hyves on Social Networking Sites and Communities
Social Networking Sites, Communities.
Maarten Schafer and Anouk Papper, Founders of CoolBrands on Brand Storytelling
Brand Storytelling, International brands.
David Meerman Scott, Marketing and Leadership Speaker on Personal Branding and Social Media
Personal Branding and Social Media.
Jim Stolze, President of TEDx Amsterdam on Virtual Happiness
TEDx Amsterdam, Virtual Happiness .
Special Edition: Shanghai Secrets with Michiel Hofstee, Managing Director JWT Shanghai and Marc van der Chijs, CEO of Spilgroup Asia
China's secrets, Advertising .
Sam Flemming, Founder of CIC on internet word of mouth in China
Internet word of mouth, China.
Marco Derksen, Chairman of IAB and Founder of Marketingfacts on Communities (Dutch)
Communities, Online advertising.
Raimo van der Klein, Co-Founder at Layar on Augmented Reality (Dutch)
Augmented Reality, Layar, Mobile Monday.
Stephan Fellinger, Founder of Blogo Media and The SpinAwards on his successes and mistakes. (Dutch)
Interactive marketing, Successes & mistakes.
Susan Bratton, CEO of Personal Life Media, on Social Media Superpowers
Social Media Superpowers, Tips, Silicon Valley.
Andrew Grill, Digital Strategist on the State of Mobile Advertising
Mobile Advertising, Marketing 2.0.
Paul Postma, Author, Researcher, Consultant on CRM and Marketing Psychology (Dutch)
CRM, Marketing Psychology.
Erwin van Lun, Analist, Futurist, Trendwatcher and Blogger on the future of marketing (Dutch)
Future of marketing, Trends & developments.
Tim O'Reilly, Founder of O'Reilly publishing and thought leader about Web 2.0
Emerging Technology Conference, Web 2.0.
Dennis Goedegebuure, Team Lead SEO at Ebay on the latest trends from Silicon Valley. (Dutch)
Technology trends, Silicon Valley.
Richard Guest, managing director of Tribal DDB Worldwide on the state of the interactive industry
DDB's work, interactive industry, future.
Dave Evans, author of "Social Media Marketing: An Hour a Day" on the difference between "The social web" and "Web 2.0"
Social web, Widgets, Facebook.
Joseph Jaffe, Founder of Crayon on online social conversations
Social media, starting tips .
Pete Blackshaw, EVP at Nielsen Online on social media
Social media, Relevant communication.
Tim Smith, Co-Founder of Intelevision and Seasoned Internet Veteran
Technology, Design, Internet platforms.
Peter Verhaar, Co-Founder of Alex.nl on online banking and investment (Dutch)
Online banking, Online investment, Future .
Jan Bart de Vreede, Advisory Board Member Wikipedia the success of Wikipedia (Dutch)
Wikipedia, Kennisnet.
Minnie Huang, CTO of BesTV on the state of IP-TV in China
IP-TV, Shanghai Media Group.
Marc van der Chijs, CEO of Spill Group Asia and co-founder of Tudou. (Dutch)
Games, Game portals, Online advertising.
Joseph Pine, CEO of Strategic Horizons and godfather on Experience Marketing
Experience Marketing, Technology, Mobile Monday .
De Sparkcast wordt mede mogelijk gemaakt door Dedacom.